Andy Plant, President of Westmont Living

The high price of new construction drove many senior living companies to shift their growth strategies in favor of acquisitions in 2021. But Westmont Living has the flexibility and expertise to build, and the company has several new projects underway, according to President Andy Plant. With a new year on the horizon, Westmont Living is looking ahead to further growth. And to that end, the company is broadening its services by bringing primary care and other capabilities into its communities. In this episode of Transform, learn: -- How Westmont grew occupancy at a rate of about 1% per month in 2021 -- How digital marketing is playing a growing role in the company's sales efforts -- Why Westmont is adding primary care offices to its communities