Chris Guay, Founder of Vitality Living

When Chris Guay founded Vitality Living, he was frustrated at the industry’s slowness to innovate. Now, he believes that more operators have started “think differently” — and he anticipates that the next 10 years will bring significant, positive change. Vitality itself is changing, by opening its first active adult project. The company is also taking stock of lessons learned during the pandemic to refine its operating model. Listen to this episode of Transform to learn: — Why Vitality is bullish on active adult and its plans in the space — How the company leverages digital communication platforms — Why smaller markets are appealing for new development