Larry Kutscher, CEO, A Place for Mom

After taking the reins in 2019, A Place for Mom CEO Larry Kutscher laid out a plan to completely reinvent the company — and its relationship with senior living providers. Three years later, the company is about halfway through that transformation. A recent infusion of $175 million in growth equity is helping the national referral partner propel those efforts this year and beyond. In this episode of Transform, learn: - How Kutscher has worked to improve the company's relationship with senior living operators - Why APFM is spending $100 million on marketing in 2022 - What Kutscher believes is the industry's "biggest weakness"