NIC Founder and Strategic Advisor Bob Kramer

The massive opportunity to serve the middle market has been one of the hottest senior living topics in 2019, thanks to new findings from NIC and university researchers. There is a tremendous business opportunity for providers that find a winning middle-market formula, NIC Founder and Strategic Advisor Bob Kramer explains in this episode of Transform. But, if a sustainable formula is not found, there could be a crisis for public health and government insurance programs. In this episode, learn more about: - The magnitude of the middle-market challenge and opportunity - Concepts for making senior living more affordable - The role major providers of managed care could play in driving down senior living costs in the future - How public and private sector coordination is crucial to serving tomorrow’s seniors