SRG Senior Living Co-founder, CEO and President Michael Grust

As the wave of baby boomer demand nears, senior living providers must be "all things to a lot of people," SRG Senior Living CEO Michael Grust believes. Achieving this requires innovation and entrepreneurship at a time when operators face a “mosh pit” of challenges, but despite ongoing margin compression, Grust is bullish on the future of the industry. In this episode of Transform, Grust discusses: -- How senior living providers are still "inventing a business" decades after the industry began -- The impact of new capital chasing senior living and the pitfall of "add water and stir" management companies -- Why current market conditions are both very challenging and invigorating