Luis Serrano, President & CEO of Sunshine Retirement Living

Senior living providers across the country have seen their expenses rise and their occupancy rates drop as the Covid-19 pandemic drags on. Sunshine Retirement Living, a Bend, Oregon-based provider with 32 communities spread throughout 16 states, is no exception. Though Sunshine has taken a hit to its bottom line amid the pandemic, it has not experienced a major outbreak in its communities. Still, the lockdown is not sustainable in the long-term, and the industry must find a way to return to some semblance of normalcy, according to Sunshine Retirement Living's president and CEO, Luis Serrano. In this episode of Transform, learn about: - Sunshine Retirement Living's origins in working with Holiday Retirement - Why Sunshine focuses on the middle-market, and how Serrano thinks the pandemic could affect demand for that sector - Sunshine's approach to testing residents and staff for Covid-19 - Why countries like South Korea and Sweden might offer a blueprint for reopening the industry